Tailored.

Thoughtful.

No Templates.

You won’t find pre-packed bundles here — because your business isn’t built from a template. I offer a flexible mix of strategic thinking, creative design, and hands-on delivery, shaped to suit your goals, timelines, and budget.

Whether you’re launching something new, levelling up an existing brand, or just need someone to make marketing make sense — I’m here for it.

What I do Best

Strategy & Consulting

For when you need a fresh brain in the room.

Fractional marketing support
Brand positioning & messaging
Launch planning
Campaign strategy
Collaborative sessions with your internal team

Ideal for: business owners who want clarity, structure, and a smart second brain.

Content & Campaigns

Words that sound like you. Campaigns that convert.

Website & blog copy
Social media content
Emailers & newsletters
Campaigns with purpose and pacing
Brand story development

Ideal for: businesses tired of content that just ticks a box.

Web & Digital Design

First impressions count. Let’s make yours brilliant.

WordPress websites (incl. WooCommerce)
UI & layout refreshes
Site content audits & SEO
Landing pages & microsites
Ongoing content updates and support

Ideal for: businesses needing a site that looks good, loads fast, and works hard.

Branding & Visual Design

Design that reflects an edge (without overdoing it).

Logo creation or refresh
Brand identity & moodboards
Social media templates (Canva or Adobe)
Digital ad design, packaging & print
Creative direction and asset management

Ideal for: businesses ready to clean up or define their visual presence.

Ongoing Support

Let’s build momentum together.

Monthly marketing support
Content calendars & reporting
Ad hoc graphic design
Social media management
Dedicated collaboration with your team or VA

Ideal for: clients who want marketing off their plate — but still on point.

What our Clients have to say

Working with Janine is an absolute pleasure. She brings with her a wealth of knowledge, experience and expertise that is second to none. Nothing is ever too much effort and she certainly goes above and beyond her call of duty. Janine’s approach is one that instils confidence, peace of mind and excitement in what she does for our company. Her ability to immerse herself in what we do and to think both strategically and creatively are what truly make her a valuable asset to us. We cannot recommend her enough.
Nikki Munitz, Founder, Virtual Wellness - www.virtualwellness.co.za
I have worked with Janine for many years, both in her capacity as a sole proprietor as well as a corporate employee. Janine is one of the best marketers I know, and this is evident in the quality of her work. She is enthusiastic, positive, and has an attention to detail that’s not so easy to find these days. She has excellent business instincts, and an eye for developing successful campaigns. She knows what clients want … sometimes even before the client themselves know! Some of the best concepts, designs, and ideas have come from her, and my business would not be where it is today if I didn’t have Janine on the other side of the phone and/or computer. You won’t find anyone better to handle all aspects of your marketing.
Kim Hatchuel, Founder, a-proofed - www.a-proofed.co.za
Electric Giraffe is undoubtably one of the best I have ever worked with. Janine has a passion for her client’s needs and an emotional attachment to their success. This is unique and hard to come by. Janine will deliver on time and offers a fresh and educated review of your current or new business image, by combining all elements of your brand ecosystem.
Dorian Cabral, CEO, Once Active Gym - www.onceactivegym.co.za
Over the past 17 years PINK VANILLA has worked with many designers to keep our high standard of work for our local and international clients. In the past 3 years we have worked with Janine and could not be happier. She is a professional and hassle free creative, always bending her back to work within our clients budgets and time frames. We could not recommend her enough and guarantee she will not disappoint.
Daniella Cochrane, Founder, PINK VANILLA - www.pinkvanilla.co.za